Actively listening to your customers is one of the most powerful ways to develop your business. Your job, after all, is to provide them with as much value as possible. What's more, by truly understanding their needs, you'll find unsatisfied needs to innovate and build further business on.
By having a systematic approach to listening to your customers, as well as collecting and managing ideas from them, you'll be able to get more insight into their desires.
Those insights help you innovate and serve your customers better, ultimately creating competitive advantage. What's more, the process also helps you build a more loyal and engaged customer base.
Listening is just the first step in the voice of the customer process. To turn insights, ideas and discussions into measurable business results, a systematic approach is required. Viima is the tool that helps you do this. It's versatile and flexible enough to be used even with the largest of audiences, yet so simple and fun that people actually love using it.