Collaborative Strategy Process

Involve employees in formulating or implementing your strategy

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Collaboration leads to better decisions and more buy-in.

Employees hold countless valuable insights that can help you refine your strategy, so why not use them? What's more, by involving them in the process, you'll have a much better informed and more engaged staff ready to drive execution, the part of the strategy process that is the most likely to go south.

Kick off the process by asking for feedback on your new strategy, or for ideas on how to best implement it.
Engage employees to share their thoughts on the new strategy and to use their insights to find ways to best implement it.
Use the collected ideas and insights to refine your strategy and help plan the implementation.
Analyze & Prioritize
Analyse the ideas and pieces of feedback you've gathered and prioritize them to form a cohesive plan for executing the strategy.

How it works

You ask for feedback for refining your new strategy, or ideas for implementing it
Alice submits a new idea she thinks would help with the strategic goal of improving customer satisfaction
John attaches a business case calculation to the idea and notifies Katie
Katie evaluates the ideas once the campaign is over and rates Alice's idea as highly potential
Katie drafts a plan and assigns the idea to Ben's team for implementation next month
Ben implements the idea and customer retention improves by 4%, worth an extra $350k annually

The result? A better strategy and more engaged staff ready to implement it.

A well-run collaborative strategy process provides you with plenty of feedback and insights that help you  formulate and refine your new strategy, as well as recognize blind spots.

What's more, when employees get to participate in the strategy process, they will be more well-informed and committed to implement the strategy across all levels of the organization. You can also ask them for ideas on how best to implement the new strategy to further increase the likelihood of you successfully executing on the new strategy.

bubble_chart Feedback for refining your new strategy
people More engaged and committed employees
center_focus_strong Helps focus the organization on the new strategy
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Viima helps make more innovation happen

Running a collaborative strategy process is a breeze with Viima.

A collaborative strategy process requires a tool that helps you facilitate and focus the discussion on the deliverables. The tool has to be simple and easy to use, yet versatile enough to work with different kinds of processes. With Viima, you get the best of both worlds: ease-of-use and competitive pricing combined with enterprise-grade flexibility and reliability.


The strategy process is a complex endeavor with multiple stages of activities. You can easily use Viima to ask any kind of question from different audiences during different stages of the process to ensure you get the most out of the collaboration.
Quick setup
Setting up a new collaboration effort is a breeze: you can set one up and start inviting users to them within minutes.
Adapts to your needs
Want to ask your R&D team about trends in the industry, and your leadership team for feedback on the new strategy? No worries. Viima's uniquely flexible system easily adapts to whatever needs you have, no coding required.
Run multiple campaigns
You can easily run multiple, even simultaneous, campaigns for different audiences with the help of Viima boards. You simply choose the question and decide who gets to participate in the collaboration.
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To succeed in collaboration, you need the right tool for engaging your employees in the discussion. Viima was designed to make ideation and collaboration as easy and fun as possible, which is why we have the best activity rates in the industry.
People love using Viima
Our uniquely fun and playful approach to ideation is guaranteed to get people's creative juices flowing.
Visual insights
Viima's unique visualization allows users to quickly see the big picture and spot trends in the sea of ideas, as well as zoom in on the things they find most interesting.
Effortless management
Viima helps you categorize the ideas and insights, as well as link the related ones to each other. There are also other tools, such as automated notifications and duplicate prevention that make your life easier in managing the strategy process.
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Run a clear process
To make sure everyone understands how the strategy process works, you need to communicate it clearly. Viima helps you do that, no matter what the process is like.
Engage the right people
You often need to dig deeper a bit deeper to turn insights and rough ideas into solid concepts. Viima helps you do that with powerful discussion features such as mentioning specific people and adding attachments.
Responsibility → Progress
Shared responsibility often means no responsibility. When the time comes to get things done, Viima helps you make sure that it's always someone's job to progress every idea.
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Analyze & prioritize

Once you're done collecting feedback and insights, you'll end up with plenty of ideas to consider and choose from. To succeed in the execution, you need to analyze and prioritize them to come up with a solid plan.
Flexible evaluation system
Viima provides a flexible engine for evaluating ideas: choose your own metrics and pick the right people to rate the ideas on them.
Automated idea scoring
Evaluations are automatically used to calculate a Viima score for every idea, which can be used to help prioritize the ideas.
Powerful visualization options
Our powerful visualization tools help you make informed decisions without taking too much time doing so.
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What our customers are saying

Pauliina Heiskanen reference image Viima
With Viima, we have been able to create a shared and transparent ideation and innovation process. The tool’s joyful and playful visual appearance and ease of use make it effortless for people to participate and engage.

With Viima we can recognize the themes that are on the top of our staff's mind at any given moment as well as highlight the topical and essential development areas.
Pauliina Heiskanen
Ville Simola reference image
Viima’s ideation tool has worked well for us in gathering new ideas and development suggestions related to our digital business opportunities.

The tool's visuality, a playful way to show the ideas and a possibility to engage people to the ideation process are the best parts of Viima. Highly recommended!
Ville Simola
Lassila & Tikanoja

Viima is free for an unlimited number of users

It takes just minutes to get started with Viima. We've also made it completely free so that you can join the thousands of organizations already using Viima and see the benefits for yourself.

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