---
title: "Innovation Master Class: Transforming Your Culture with Innovation Practices"
description: This time our Innovation Master Class Webinar series talks about company culture. Most organizations don't have a pro-innovation culture, but that doesn't have to be a barrier. With the right practices, you can drive innovation and transform your culture at the same time.
image: https://www.viima.com/hubfs/Downloadable/IX-Webinar/Innovation%20Master%20Class%20Featured%20Image%20New%20Logo.png
---

[![Viima logo - HYPE company - dark](https://www.viima.com/hubfs/Logos/Viima%20logo%20-%20HYPE%20company%20-%20dark.svg)](https://www.viima.com/?hsLang=en)

# Transforming Your Culture with Innovation Practices

## An Innovation Master Class Webinar

**Culture matters.** It's a scalable way to drive innovation across the organization and the most innovative companies are all lauded for their culture for a reason. Yet, most organizations don't have a very pro-innovation culture. If you're like most, **culture can feel like an overwhelming barrier** for driving innovation.

However, **it doesn't have to be**. With the right practices, **you can start driving more innovation AND transforming your culture** at the same time.

### **In this webinar you'll learn about:**

*visibility* What an innovation culture looks like

*question\_mark* Why a perfect culture isn't needed to start innovating

*airline\_stops* How the process of innovation can transform culture

*tips\_and\_updates* Practical tips for succeeding in driving more innovation

*This webinar originally aired in February. You will receive links to [the webinar recording](https://www.youtube.com/watch?v=9N1leLsovxo) and the slides shown during it.*

### Get the webinar recording!

## Your Hosts

![Erkka Isomäki](https://www.viima.com/hs-fs/hubfs/People/2017%20portraits/erkka-bw-web.jpg?width=225&height=225&name=erkka-bw-web.jpg)

**Erkka Isomäki, Co-founder**  
Erkka (MSc.) leads Viima's customer success team and works closely with many of Viima's largest customers to help them drive more innovation. He has experience from a wide variety of innovation programs.

![Jesse Nieminen](https://www.viima.com/hs-fs/hubfs/People/2017%20portraits/jesse-bw-web.jpg?width=225&height=225&name=jesse-bw-web.jpg)

**Jesse Nieminen, Co-founder**  
Jesse (MSc.) is a recognized thought-leader in innovation and has written for some of the most important outlets in the field, in addition to being responsible for Viima's own growth and innovation efforts.