--- title: Viima Blog | Jesse Nieminen (4) description: Jesse is Co-founder and Chairman and responsible for growth at Viima. Passionate about all things software or business. (4) image: https://www.viima.com/hubfs/Logos/Viima-app-icon.png --- [Skip to content](https://www.viima.com/blog/author/jesse-nieminen/page/4#main-content) [![HYPE Boards\_logo](https://www.viima.com/hubfs/Logos/HYPE%20Boards_logo.svg "HYPE Boards_logo")](https://www.viima.com/?hsLang=en-us) [Product](https://www.viima.com/product?hsLang=en-us) [Use Cases](https://www.viima.com/use-cases?hsLang=en-us) [Easy to start. 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Join the thousands of innovators getting our monthly newsletter. ### Latest Articles [Innovation](https://www.viima.com/blog/topic/innovation) [Leadership](https://www.viima.com/blog/topic/leadership) [Culture](https://www.viima.com/blog/topic/culture) [The Innovation Room Podcast](https://www.viima.com/blog/topic/the-innovation-room) [![senior-management-involvement-2](https://www.viima.com/hubfs/Blog_Images/The%20Importance%20of%20Senior%20Management%20Involvement%20for%20Innovation/senior-management-involvement-2.jpg)](https://www.viima.com/blog/importance-of-senior-management-involvement-for-innovation) ## [The Importance of Senior Management Involvement for Innovation](https://www.viima.com/blog/importance-of-senior-management-involvement-for-innovation) ![ Jesse Nieminen](https://app.hubspot.com/settings/avatar/ec6ec3b6e65506ca14734d4f1658e87b) [Jesse Nieminen](https://www.viima.com/blog/author/jesse-nieminen) [![Why do innovation programs fail so often?](https://www.viima.com/hubfs/Blog_Images/Why%20innovation%20programs%20fail/innovation-programs-fail.jpg)](https://www.viima.com/blog/why-do-innovation-programs-fail) ## 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Built for agility, HYPE Boards empowers teams to innovate at the speed of change across the organization.", "email" : "contact@viima.com", "image" : "https://www.viima.com/hubfs/Logos/HYPE%20Boards%20logo.png", "logo" : "https://www.viima.com/hubfs/Logos/HYPE%20Boards%20logo.png", "mainEntityOfPage" : { "@id" : "https://www.viima.com/blog/author/jesse-nieminen/page/4", "@type" : "WebPage", "description" : "Jesse is Co-founder and Chairman and responsible for growth at Viima. Passionate about all things software or business. (4)" }, "name" : "HYPE Innovation", "sameAs" : [ "https://www.facebook.com/hypeinnovationboards/", "https://twitter.com/teamviima", "https://www.linkedin.com/company/viima/", "https://www.youtube.com/Viima" ], "telephone" : "+358408297811", "url" : "http://www.viima.com" } ```