--- title: Viima Blog | Jess Simms description: Jess Simms, MFA, is a veteran business writer with extensive experience from management and the hospitality industry. Jess currently contributes to a number of publications and the UpFlip.com blog. image: https://www.viima.com/hubfs/Logos/Viima-app-icon.png --- [Skip to content](https://www.viima.com/blog/author/jess-simms#main-content) [![HYPE Boards_logo](https://www.viima.com/hubfs/Logos/HYPE%20Boards_logo.svg "HYPE Boards_logo")](https://www.viima.com/?hsLang=en-us) [Product](https://www.viima.com/product?hsLang=en-us) [Use Cases](https://www.viima.com/use-cases?hsLang=en-us) [Easy to start. 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