--- title: Viima Blog | Atte Isomäki description: Atte is passionate about a number of topics related to innovation and is responsible for content marketing at Viima. image: https://www.viima.com/hubfs/Logos/Viima-app-icon.png --- [Skip to content](https://www.viima.com/blog/author/atte-isom%C3%A4ki#main-content) [![HYPE Boards\_logo](https://www.viima.com/hubfs/Logos/HYPE%20Boards_logo.svg "HYPE Boards_logo")](https://www.viima.com/?hsLang=en-us) [Product](https://www.viima.com/product?hsLang=en-us) [Use Cases](https://www.viima.com/use-cases?hsLang=en-us) [Easy to start. Built to scale.](https://www.viima.com/use-cases?hsLang=en-us)   [Decentralize Innovation Empower Teams to Innovate](https://www.viima.com/decentralize-innovation?hsLang=en-us) [Continuous Improvement Improve your products & processes](https://www.viima.com/continuous-improvement?hsLang=en-us) [Discovery-Driven Innovation Explore the Viability of Your Ideas](https://www.viima.com/discovery-driven-innovation?hsLang=en-us) [Agile Innovation Adaptive and Efficient Innovation](https://www.viima.com/agile-innovation-software?hsLang=en-us) Ready to dive in? [Get Started](https://app.viima.com/signup/?promo=megamenu-double) [Customers](https://www.viima.com/customers?hsLang=en-us) [Pricing](https://www.viima.com/pricing?hsLang=en-us) [Resources](https://www.viima.com/resources?hsLang=en-us) [Blog The most popular innovation blog in the world](https://www.viima.com/blog) [Guides & Toolkits Free guides & toolkits on everything innovation](https://www.viima.com/resources?hsLang=en-us) [Case Studies Learn how others innovate with HYPE Boards](https://www.viima.com/customers?hsLang=en-us) [YouTube Channel Videos on all things innovation](https://www.youtube.com/viima) [The Innovation Room Podcast In-depth interviews with top innovators](https://www.viima.com/innovation-room-podcast?hsLang=en-us) [The Innovation System Online Coaching Program for Innovators](https://www.viima.com/the-innovation-system?hsLang=en-us) [![LOG IN](https://no-cache.hubspot.com/cta/default/516474/interactive-159637768206.png)](https://www.viima.com/hs/cta/wi/redirect?encryptedPayload=AVxigLL1lGJoBO1qELeIoxWEQQR6T7nPPmPEhCaZgmtomgTAFSdBC2k5SQtH2jCxFjmxzwUXGYgE2RXhmMSgXB4VSLaVfQgrxzoUOCrjgd6d6HlZBLhlIAg74xZaNdk%2F04igz%2FXiJBXO3E3yyd3IWkfrTolPNLz6Wq1E1HImAYPsr0mBjuT55gaPGnUNKRY%3D&webInteractiveContentId=159637768206&portalId=516474&hsLang=en-us) [![START FOR FREE](https://no-cache.hubspot.com/cta/default/516474/interactive-159637768217.png)](https://www.viima.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKqAzKijTFLVwPtXJEfOrX2s0xFVlwhnOtGf1UrDcHBPyiJqRW%2Bbd6LMpesAEgNVRxYZ%2BLr0GWLR5Ys7hbSY9imuRZ6VvLfFZCcVAeFxNhY%2B0DcisT0Bvwi2DBVrjtju1JHoRA5cGBdNyG4GfgEd0n2HR2h8C6A79YaUn8TdKEoZc3lFurt%2FnnJxgjFzmLqYyamw4MzL1yUv%2F1fohGs6FXc&webInteractiveContentId=159637768217&portalId=516474&hsLang=en-us) # The Leading Source for Expert Innovation Insights #### Stay ahead of the game. Join the thousands of innovators getting our monthly newsletter. ### Latest Articles [Innovation](https://www.viima.com/blog/topic/innovation) [Leadership](https://www.viima.com/blog/topic/leadership) [Culture](https://www.viima.com/blog/topic/culture) [The Innovation Room Podcast](https://www.viima.com/blog/topic/the-innovation-room) [![Ideas aren't worth anything](https://www.viima.com/hubfs/Blog_Images/Ideas%20Arent%20Worth%20Anything,%20Execution%20is%20all%20that%20Counts/execution-counts-3.jpg)](https://www.viima.com/blog/ideas-arent-worth-anything) ## [Ideas Aren't Worth Anything – Execution is all that Counts](https://www.viima.com/blog/ideas-arent-worth-anything) ![ Atte Isomäki](https://www.viima.com/hubfs/People/2017%20portraits/atte-bw-web.jpg) [Atte Isomäki](https://www.viima.com/blog/author/atte-isomäki) [![50 quotes on innovation cover pic](https://www.viima.com/hubfs/Blog_Images/Used/50+%20quotes%20on%20innovation/50%20quotes%20on%20innovation%20cover%20pic.jpg)](https://www.viima.com/blog/innovation-quotes) ## [60+ Innovation Quotes and What They Can Teach You](https://www.viima.com/blog/innovation-quotes) ![ Atte Isomäki](https://www.viima.com/hubfs/People/2017%20portraits/atte-bw-web.jpg) [Atte Isomäki](https://www.viima.com/blog/author/atte-isomäki) [![Imagine written on stone](https://www.viima.com/hubfs/Blog_Images/Used/Defining%20Open%20Innovation/Defining%20open%20innovation%20-%20PIC%201.jpg)](https://www.viima.com/blog/open-innovation) ## [Open Innovation – What It Is and How to Do It](https://www.viima.com/blog/open-innovation) ![ Atte Isomäki](https://www.viima.com/hubfs/People/2017%20portraits/atte-bw-web.jpg) [Atte Isomäki](https://www.viima.com/blog/author/atte-isomäki) [![PIC 2](https://www.viima.com/hubfs/Blog_Images/Used/Why%20do%20large%20organizations%20with%20creative%20people%20fail%20in%20innovation/PIC%202.jpg)](https://www.viima.com/blog/why-do-large-organizations-with-creative-people-fail-in-innovation) ## [Why Do Large Organizations With Creative People Fail in Innovation?](https://www.viima.com/blog/why-do-large-organizations-with-creative-people-fail-in-innovation) ![ Atte Isomäki](https://www.viima.com/hubfs/People/2017%20portraits/atte-bw-web.jpg) [Atte Isomäki](https://www.viima.com/blog/author/atte-isomäki) [![](https://www.viima.com/hubfs/Blog_Images/Used/Pic%203.jpg)](https://www.viima.com/blog/generating-ideas-or-focusing-on-problems) ## [Generating Ideas or Focusing on Problems?](https://www.viima.com/blog/generating-ideas-or-focusing-on-problems) ![ Atte Isomäki](https://www.viima.com/hubfs/People/2017%20portraits/atte-bw-web.jpg) [Atte Isomäki](https://www.viima.com/blog/author/atte-isomäki) [![](https://www.viima.com/hubfs/Blog_Images/Used/Disruptive%20innovation%20pic2%20scaled.jpg)](https://www.viima.com/blog/how-to-manage-disruptive-innovation-introducing-the-innovation-matrix) ## [How to Manage Disruptive Innovation: Introducing the Innovation Matrix](https://www.viima.com/blog/how-to-manage-disruptive-innovation-introducing-the-innovation-matrix) ![ Atte Isomäki](https://www.viima.com/hubfs/People/2017%20portraits/atte-bw-web.jpg) [Atte Isomäki](https://www.viima.com/blog/author/atte-isomäki) [![](https://www.viima.com/hubfs/Blog_Images/Used/corinne-kutz-211251.jpg)](https://www.viima.com/blog/leading-innovation-through-questions-why-you-should-ask-questions-and-not-provide-answers) ## [Leading Innovation Through Questions – Why You Should Ask Questions and Not Provide Answers](https://www.viima.com/blog/leading-innovation-through-questions-why-you-should-ask-questions-and-not-provide-answers) ![ Atte Isomäki](https://www.viima.com/hubfs/People/2017%20portraits/atte-bw-web.jpg) [Atte Isomäki](https://www.viima.com/blog/author/atte-isomäki) [![](https://www.viima.com/hubfs/Middle%20management%20picture%201b.png)](https://www.viima.com/blog/the-role-of-middle-management-in-innovation) ## [The Role of Middle Management in Innovation](https://www.viima.com/blog/the-role-of-middle-management-in-innovation) ![ Atte Isomäki](https://www.viima.com/hubfs/People/2017%20portraits/atte-bw-web.jpg) [Atte Isomäki](https://www.viima.com/blog/author/atte-isomäki) [![](https://www.viima.com/hubfs/Blog_Images/Used/Unsplash%20innovation%20photo.jpg)](https://www.viima.com/blog/types-of-open-innovation) ## [Types of Open Innovation](https://www.viima.com/blog/types-of-open-innovation) ![ Atte Isomäki](https://www.viima.com/hubfs/People/2017%20portraits/atte-bw-web.jpg) [Atte Isomäki](https://www.viima.com/blog/author/atte-isomäki) [![](https://www.viima.com/hubfs/Blog_Images/Used/Discussing%20a%20process%20for%20employee%20engagement.jpeg)](https://www.viima.com/blog/building-a-process-for-employee-engagement) ## [Building a Process for Employee Engagement](https://www.viima.com/blog/building-a-process-for-employee-engagement) ![ Atte Isomäki](https://www.viima.com/hubfs/People/2017%20portraits/atte-bw-web.jpg) [Atte Isomäki](https://www.viima.com/blog/author/atte-isomäki) [![](https://www.viima.com/hubfs/Blog_Images/Used/proactiveness_in_business.jpg)](https://www.viima.com/blog/business-benefits-of-employee-proactiveness-and-strategic-thinking) ## [Business Benefits of Employee Proactiveness and Strategic Thinking](https://www.viima.com/blog/business-benefits-of-employee-proactiveness-and-strategic-thinking) ![ Atte Isomäki](https://www.viima.com/hubfs/People/2017%20portraits/atte-bw-web.jpg) [Atte Isomäki](https://www.viima.com/blog/author/atte-isomäki) [![](https://www.viima.com/hubfs/Blog_Images/Used/people-office-group-team.jpg)](https://www.viima.com/blog/role-of-values-for-employee-engagement) ## [The Role of Values for Employee Engagement](https://www.viima.com/blog/role-of-values-for-employee-engagement) ![ Atte Isomäki](https://www.viima.com/hubfs/People/2017%20portraits/atte-bw-web.jpg) [Atte Isomäki](https://www.viima.com/blog/author/atte-isomäki) [![](https://www.viima.com/hubfs/Blog_Images/Used/self-organizing-team.jpg)](https://www.viima.com/blog/when-to-use-self-organizing-teams) ## [When to Use Self-organizing Teams?](https://www.viima.com/blog/when-to-use-self-organizing-teams) ![ Atte Isomäki](https://www.viima.com/hubfs/People/2017%20portraits/atte-bw-web.jpg) [Atte Isomäki](https://www.viima.com/blog/author/atte-isomäki) - [mailto:?subject=Viima%20Blog%20|%20Atte%20Isomäki&body=You%20might%20want%20to%20check%20this%20out:%20https%3A%2F%2Fwww.viima.com%2Fblog%2Fauthor%2Fatte-isom%25C3%25A4ki](mailto:?subject=Viima%20Blog%20|%20Atte%20Isomäki&body=You%20might%20want%20to%20check%20this%20out:%20https%3A%2F%2Fwww.viima.com%2Fblog%2Fauthor%2Fatte-isom%25C3%25A4ki) - - - [![Hype\_Logo\_white](https://www.viima.com/hs-fs/hubfs/HYPE/Hype_Logo_white.png?width=180&height=51&name=Hype_Logo_white.png "Hype_Logo_white")](https://www.viima.com?hsLang=en-us) [Follow Viima on LinkedIn](https://www.linkedin.com/company/90989) [Follow Viima on YouTube](https://www.youtube.com/viima) We make software that helps companies connect people with ideas, to drive innovation and transformation forward. [Contact us today](https://www.hypeinnovation.com/contact-us) - [Home](https://www.viima.com) - [Product](https://www.viima.com/product) - [Customers](https://www.viima.com/customers) - [Pricing](https://www.viima.com/pricing) - [Blog](https://www.viima.com/blog) - [Resources](https://www.viima.com/resources) - [Contact](https://www.viima.com/contact) - [Company](https://www.hypeinnovation.com/about) - [For Press](https://www.viima.com/press) - [Use Cases](https://www.viima.com/use-cases) - [Decentralize Innovation](https://www.viima.com/decentralize-innovation) - [Discovery-Driven Innovation](https://www.viima.com/discovery-driven-innovation) - [Continuous Improvement](https://www.viima.com/continuous-improvement) - [Agile Innovation](https://www.viima.com/agile-innovation-software) - [The Innovation System](https://www.viima.com/the-innovation-system) [![START FOR FREE](https://no-cache.hubspot.com/cta/default/516474/interactive-159637768217.png)](https://www.viima.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKqAzKijTFLVwPtXJEfOrX2s0xFVlwhnOtGf1UrDcHBPyiJqRW%2Bbd6LMpesAEgNVRxYZ%2BLr0GWLR5Ys7hbSY9imuRZ6VvLfFZCcVAeFxNhY%2B0DcisT0Bvwi2DBVrjtju1JHoRA5cGBdNyG4GfgEd0n2HR2h8C6A79YaUn8TdKEoZc3lFurt%2FnnJxgjFzmLqYyamw4MzL1yUv%2F1fohGs6FXc&webInteractiveContentId=159637768217&portalId=516474&hsLang=en-us) [![BOOK DEMO](https://no-cache.hubspot.com/cta/default/516474/interactive-159637635331.png)](https://www.viima.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKe5bj6Q9waJPlwaIomw%2Bq4lbF0yHVLy4mU1KONvk%2FnVXbEpd79FFUloZi40Dt7ESpC1R6iErTgmZCus%2BuMd71VHrSyfbP2yIX208h6jcCfl1xTi20bkd5PWsqOYDP23QPwXOpy80n2jti9AV7I8zpAwpeI7v2eysUThxCqRhYw25fiqF%2FNcen%2FE8y0Gih5VWCWptg%3D&webInteractiveContentId=159637635331&portalId=516474&hsLang=en-us) © 2026 HYPE Innovation. All rights reserved. [Privacy Policy](https://www.hypeinnovation.com/about/privacy). ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "Finland", "addressLocality" : "Espoo", "addressRegion" : "Uusimaa", "postalCode" : "", "streetAddress" : "Tapiontori 3 C 4" }, "alternateName" : "The Platform Empowering Your Organization to Innovate Everything, Everywhere", "areaServed" : { "@type" : "GeoCircle", "geoMidpoint" : { "@type" : "GeoCoordinates", "latitude" : "+60.1734881", "longitude" : "+24.8296171" }, "geoRadius" : "6400 km" }, "description" : "The HYPE Boards Innovation Platform is simple and easy to use, yet incredibly flexible, powerful and scalable. Built for agility, HYPE Boards empowers teams to innovate at the speed of change across the organization.", "email" : "contact@viima.com", "image" : "https://www.viima.com/hubfs/Logos/HYPE%20Boards%20logo.png", "logo" : "https://www.viima.com/hubfs/Logos/HYPE%20Boards%20logo.png", "mainEntityOfPage" : { "@id" : "https://www.viima.com/blog/author/atte-isom%C3%A4ki", "@type" : "WebPage", "description" : "Atte is passionate about a number of topics related to innovation and is responsible for content marketing at Viima." }, "name" : "HYPE Innovation", "sameAs" : [ "https://www.facebook.com/hypeinnovationboards/", "https://twitter.com/teamviima", "https://www.linkedin.com/company/viima/", "https://www.youtube.com/Viima" ], "telephone" : "+358408297811", "url" : "http://www.viima.com" } ```